Footwear expertise
Category-specific design and development knowledge.
GUANGZHOU, CHINA / EST. 2020
From brand idea
to footwear
on the market.
Your external footwear team. We connect product direction, design, development and production for brands building their next collection.
Founder-ledFootwear focusedGuangzhou, ChinaConcept → Production
01 / OUR APPROACH
Good design
has a clear path
to production.
Founded in Guangzhou in 2020, XINGHE Footwear & Apparel brings together design thinking and hands-on product development.
We consider materials, construction, cost and manufacturing from the start—so design decisions can move through sampling into production.
Direct involvement
The founder stays close to decisions and samples.
Visible process
Clear stages, deliverables and responsibilities.
Released products
Work shown through specific brand and product examples.
02 / SELECTED WORK
Different brands.
Distinct product languages.
Selected footwear for Remagine and SMFK, spanning design, development, sampling and production.
01 / REMAGINE
Classic form.
Technical ground.
Starting Blocks Hybrid Derby combines a formal upper with a technical sole. A layered material and construction language connects a recognisable silhouette with a different approach to footwear.
- Category
- Hybrid Derby
- Scope
- Design · Development · Sampling · Production
FORMAL UPPER / TECHNICAL GROUND
02 / SMFK
Across categories.
One strong identity.
From sneakers and pointed shoes to short and high boots, a consistent identity depends on precise proportions, material choices and construction execution.
- Category
- Sneakers / Oxford / Boots
- Scope
- Design · Development · Sampling · Production
03 / SERVICES
One connected
product team.
Start with a defined stage or build a complete product programme.
Product direction
Audience, use cases, target retail price, range architecture and a clear product brief.
BRIEF / RANGE DIRECTIONFootwear design
Silhouette, construction, colour and materials, translated into factory-facing technical information.
DESIGN / CMF / TECH PACKDevelopment & sampling
Last and tooling coordination, materials, prototypes, fit reviews and prioritised sample revisions.
LAST / TOOLING / PROTOTYPESourcing & production
Supplier coordination, target costing, confirmation samples and manufacturing checkpoints.
SOURCING / COST / PRODUCTION04 / PROCESS
Five stages.
Clear decisions.
Explore the deliverables and approvals at each stage.
01 / Frame
Define the product before drawing it.
Align on audience, category, price, constraints and the decisions that define success.
Your approvalProduct objectives & priorities
DeliverablesProject brief · Opportunity map
05 / VISUAL ARCHIVE
Product, material
and making.
A visual record of product language and the questions behind its development. Process imagery shown here is illustrative.
06 / PROJECT INDEX
Specific projects.
Clear involvement.
Explore selected work by brand.
| Project | Category | Scope |
|---|---|---|
| Remagine / Starting Blocks | Hybrid Derby | Design · Development · Sampling · Production |
| Remagine / Washing Machine | Derby | Design · Development · Sampling · Production |
| SMFK / Wizard | High boots | Design · Development · Sampling · Production |
| SMFK / Magic Speed | Short boots | Design · Development · Sampling · Production |
| SMFK / Future Ripple | Sneakers | Design · Development · Sampling · Production |
07 / PEOPLE & STUDIO
Built on the floor.
Led from
experience.
Our founder graduated in shoe last design from Wenzhou University in 2014 and has worked in the industry ever since.
Experience across design, development and sourcing informs each project. The founder personally participates in product decisions, sample development and supplier coordination.
The XINGHE team includes members with footwear and apparel education from Beijing Institute of Fashion Technology, Guangzhou Academy of Fine Arts and Wenzhou University.
08 / WORKING TOGETHER
A scope that fits
your next step.
For emerging brands, established labels and creative teams developing footwear.
Flexible entry
Engage us for design, sampling, development or a complete programme. Scope and deliverables are agreed before work starts.
Category-led minimums
Order quantities depend on construction, materials, tooling and factory requirements. Share a target volume for assessment.
Planned milestones
Development schedules follow the product brief, tooling needs and sample rounds. We agree a milestone plan for each project.
Clear commercial terms
Design fees, sample costs, tooling, production terms and confidentiality are agreed for the specific project.
09 / FIELD NOTES
Before the first call.
What should your footwear brief include?
Specify your audience, use case, target price, quantity and launch window. Include references and what you want to do differently.
How should you review a prototype?
Separate appearance, fit, construction and cost. Consolidate feedback and prioritise decisions before the next sample round.
What affects development cost?
New tooling, material minimums, construction complexity and sampling rounds all shape the budget. Align these early.
10 / START A PROJECT
Bring your idea.
Let’s make
the next step clear.
Tell us your category, current stage, target price, quantity and launch window.
EMAILhello@xinghe.centerSuggested address · not yet connected
WECHATXINGHE_StudioExample ID · replace with real account
WHATSAPP+86 1XX XXXX XXXXNumber to be added
Guangzhou, China / 星和鞋服